Realtime Social Intelligence

Topsy Labs delivers realtime, actionable identification of emerging trends within topics, geographic areas and languages being monitored, enabling organizations to stay ahead of the news and on top of breaking events  before they become widely known.

Some of our whitepapers and press mentions highlight snippets of analyses we’ve publicly released, including:

  • Sensing and quantifying the impact of the Bin Laden raid
  • Anticipating what events are about to happen based upon social media activity
  • Monitoring share of voice among related topics to identify statistical variances over time
  • Identifying sentiment fluctuations over extended periods of time to predict change

We’re able to interpret realtime social activity utilizing historical baselines and influence analysis to identify what’s significant, performing this analysis within any social data source for any language and for any geographic region around the world. Some of our unique realtime social intelligence capabilities are:

Realtime Social Monitoring:
View realtime activity by key influencers for queryied content by media type (links, photos, videos), author and proprietary metrics. This analysis filters out the “noise” normally associated with realtime streams, exposing the most important content related to breaking events.
Predictive Trending Metrics:
Determine what topics are about to get hot using velocity, momentum, and peak period scores. Notifications and alerts can be setup when specific volume variations and trending thresholds are reached.
Historical Tracking:
Identify correlations in keyword-level social mentions with real-world events. This provides the ability to view historical activity as well as comparing activity levels for related entities over extensive periods of time.
Precedence and Influence Analysis:
Identify the individuals who are the first to create significant content and the amount of influence they hold. Further analysis can be done by drilling down into these individuals to view their profile details and other content they have created over time.
Geographic Analysis:
Determine “hot” terms for an area based on variations of per capita tweet volume for that term. Also identify where heavy concentrations of posts are originating for specific terms and determine what posts for a search query originated from what geographic area.
Cumulative Reach:
Quantify the total exposure of messages over time and determine “tipping points” for when message exposure has occurred. Also compare the exposure differences between terms over time
Link Analysis:
Identify what domains and specific URLs are trending identify & quantify what’s hot. For example, identify what stories are hot on nytimes.com, bbc.com or aljazeera.net, right now and continuously on a 24×7, minute by minute basis.
Discover What’s Related:
Discover what is not known but related to known entities using correlation analysis, enabling the identification of newly discovered topics and trends.

Our capabilities are available as ad hoc analysis requests, APIs, and software that can be deployed within your own data center.