Publishers

Our technology helps online publishers understand what keywords and links are most popular right now on the social web and provides publishers with highly relevant, influence-ranked, brand-safe content that they can link to their site, further increasing page views and other engagement metrics.

This intelligence allows content creators to understand how to rank stories on a page and guides content resources to create stories related to hot topics. Anticipating what content will be popular and having this content available on a page means publisher’s pages are more likely to show up in consumer’s searches for the target keywords, producing higher traffic.

Topsy technology helps identify:

Trending metrics:
Calculates metrics for every link on a publisher’s site, so stories can be moved up or down based upon each link’s popularity within the social web.
Trending topics:
Identifies and quantifies what keywords and topics are trending within the social web so these metrics can be used to dynamically decide on what content will maximize page views and click rates.
Competitive intelligence:
Calculates metrics associated on various sites and domains, providing insight into what links are trending on a competitor’s site.
Historical trends and content:
Enables deep historical tracking so publishers can see changes in social activity for the links within their domains.
Authoritative sources:
Identifies key influencers for each keyword, topic, and domain who can then be informed or partnered with for future relevant content.

Topsy’s publisher solution is available via our APIs

For a sample of the historical trends and forward-looking trending metrics provided, check out analytics.topsy.com.

To access Topsy Social Modules for Publishers, click here.