Commerce

For e-commerce sites, our technology identifies what products are hot within the social web, enabling e-commerce sites to incorporate what’s currently most popular within the web into their search results, increasing click and conversion metrics. Topsy also enables sites to identify and insert product-specific, real-time social content with positive sentiment as part of product reviews, increasing conversion rates by exposing customers to positive, objective social content related to the products they are viewing.

Topsy technology helps identify:

Most popular and/or shared products:
Identifies what products are most popular right now on the social web so these products’ “hotness scores” can be integrated into the site’s ranking method. Since this information can be filtered by network and location, it can be applied to several other mobile and personalized experiences.
Mentions from authoritative sources:
Inserts product-specific social commentary from authoritative sources for that product or category, replacing or augmenting existing review content so the consumer is comfortable making a purchase.
Positive and Negative mentions about products:
Filters social commentary by sentiment scores to ensure only positive commentary is displayed.

Topsy’s social commerce solution is available via our API, and as software that can be deployed within the ecommerce client’s infrastructure.