Why Choose Topsy Labs
Topsy Labs technology ingests, indexes and processes census-based, social content at massive scale in realtime. Our platform enables businesses to effectively mine the social web and harvest social signal to fulfill their business needs. The team of world-class data scientists, statisticians and engineers at Topsy have created our technology over the past few years to specifically solve the scale and search problems associated with massive realtime social data sets.
We differentiate ourselves through technology that provides:
- Realtime Event Processing:
- We index and stream social content and measurements within seconds of it being published. These processed streams are available through APIs and secure software deployments so businesses can quickly interpret and apply social signal into their decisioning systems at scale.
- Noise Removal:
- We remove spam and low quality social content from social data sources, ensuring the most valuable content from influencers is ranked highest. Our influence algorithm, coupled with our powerful search capabilities, enables users to find what’s important, removing the noise typically associated with social content.
- Relevance Ranking:
- We use powerful real-time search, influence ranking, and filtering techniques to only deliver the content you want. Content can also be delivered based on time-window detection, language filtering, and sentiment thresholds.
- Predictive Trending:
- Find out what’s being talked about right now within the social web by keyword, term or link and with high levels of precision. Our proprietary momentum, velocity, and peak period scores, coupled with influence exposure, are used to predict what things will become hot in the near future.
- Historical Data Access:
- Our index provides access to access to over three years of Twitter data, and we our building out historical indexes for other large social sources. Referencing historical data not only helps businesses understand past trends, but provides the foundation to see variations in current activity that can be used to calculate future trends.
- Knowledge Discovery:
- Topsy enables discovery of new things related to known entities, providing users with metrics identifying relationship strength, activity and velocity. This discovery capability is important for businesses that have a need to understand what things are being talked about that are not currently known, and then qualifying the importance of the newly discovered entity via volume and trending metrics.
- Influence Graph Analysis:
- Our influence algorithm measures who is generating attention within a given social network, down to the keyword and domain level. This allows you to understand who created what content, which people amplified this content, and to what extent the content was exposed to other people.
- Scalability:
- Our proprietary databases and pipeline technology has been in use for years, processing billions of queries through our consumer website and APIs. Topsy software deployments within customer data centers achieve volume and latency requirements required for businesses to process social data.
- Extensibility:
- Our technology ingests, processes and extracts value from real-time authored social content. We currently index data from three major social networks operating around the globe.