Making Realtime Data Actionable
Measurements can’t truly deliver real business benefit unless they are actionable, and the same is true for signal extracted from the social web. To maximize the value of social signal businesses should ideally have systems adapt at interpreting refined data and metrics in realtime. Topsy Labs provides robust API and software enabling businesses to interoperate with realtime data streams.
Some actionable social signal streams include:
- Content Decisioning
- Online content can be decisioned based upon what keywords and categories are currently trending, enabling publishers and content aggregators to anticipate what new stories will be most popular in the next few hours, or over the next couple days. Topsy provides momentum, velocity and peak period scores by keyword and terms, enabling publishers to quantify who is talking about what content within the social web.
- Trending Links
- Quantifying the extent to which links within a given domain are trending enables a website to decision the order of these links based upon realtime feedback from the social web. Monitoring competitive URLs to understand what links on their sites are taking off enables websites to create content that would potentially attract that same audience.
- Realtime Market Monitoring
- Activity, Trending, influence and sentiment scores can be streamed into business systems for, providing marketers with quantifiable, realtime intelligence about terms important to their market, products and services. These metrics can be used to decision on-site product placement, dynamic content creation, or provide signal to decision financial trades.
- Discover What’s Not Known
- New intelligence about what’s related to known entities is uncovered by deciphering what keywords, terms and links are associated to what’s already known. Correlation scores coupled with velocity and momentum measurements enable users to factor in quantitative criteria to gauge whether the newly discovered information is important enough to act upon.