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Help uncover the secrets of social media content optimization

To optimize social marketing content, you need to tailor content specifically for each social media network. Topsy Pro helps marketers do this on a strategic level by making it easy…

Posted in: General

The week according to Topsy (11/15)

Happy Friday! Here’s a quick look back at some of the top stories that hit Twitter feeds around the world this week. You can run your own analyses on any…

Posted in: Topsy in Action

The week according to Topsy (11/8)

Happy Friday! Here’s a quick look back at some of the top stories that hit Twitter feeds around the world this week.   The Twitter IPO As Twitter went public…

Posted in: Topsy in Action

Our predictions for The Voice: 18/20

How well did our predictions for who would be eliminated on The Voice last night line up with what actually happened? Pretty well, it turns out. We were right about…

Posted in: Topsy in Action

The Voice sings on social

NBC’s hit music competition show The Voice aired live performances this week as the final five vocalists from each coach’s team took to the stage to battle it out for America’s…

Posted in: Topsy in Action

Which movie won the weekend?

On Friday, we examined the social media buzz around the three movies that opened nationwide this weekend: Ender’s Game, Last Vegas, and Free Birds. Ender’s Game accounted for more than…

Posted in: Topsy in Action

Can social analytics predict movie box office success?

Three new movies open nationwide today: sci-fi action thriller Ender’s Game, bachelor party comedy Last Vegas, and animated comedy Free Birds. Each of these films comes with a strong cast…

Posted in: Topsy in Action

Which World Series team scored a home run with fans?

The Red Sox took a 3-2 series lead last night… and regained the lead in the battle of Twitter sentiment scores. As you can see from the chart, sentiment about…

Posted in: Infographics, Topsy in Action

The week according to Topsy (10/4)

Happy Friday! Here’s a quick look back at some of the top stories that hit Twitter feeds around the world this week.   Americans upset over government shutdown For the…

Posted in: Topsy in Action

Who’s to blame for the government shutdown?

This week’s federal government shutdown received a sharp reaction on Twitter: a massive spike in activity, peaking at more than 45,000 tweets per hour, and consistently low sentiment scores. But…

Posted in: Topsy in Action